Kit Beal

The Mobile Web: Creative Disruption

Jonathan Spalter, Kit Beal, Corey Andrejka, Marion Brownstein, David Carr, David Plylar

This presentation outlines the 2012 mobile industry's exponential growth, highlighted by Facebook's acquisition of Instagram for $1 billion and Apple's surpassing of computer sales with iPhone 5 revenue potentially impacting the U.S. economy. It analyzes critical infrastructure challenges regarding spectrum scarcity and power efficiency that necessitate a shift toward small cells and IPv6 to support the impending trillion-device Internet of Things. Furthermore, the session details how major players like Facebook and healthcare firm Epocrates are adapting their strategies to capture emerging markets and modernize medical workflows through mobile-first innovation and low-cost connectivity solutions.