Linda Yaccarino

Reputation Roundup: Corporate Leaders Building Trust | Global Conference 2025

Eric Gertler, Michael Dimock, John Gerzema, Jessica Sibley, Linda Yaccarino

Facing a crisis where 72% of American trust in institutions has eroded, leaders from Time, X Corp, and the Harris Poll outlined a strategy to rebuild credibility through tangible action rather than performative rhetoric. Representatives Jessica Sibley and Linda Iaccarino detailed specific measures such as X's Community Notes and Time's "Time 3.0" transformation, which prioritize unscripted authenticity and collective fact-checking to satisfy a public increasingly skeptical of corporate and political motives. The panel concluded that future trust depends on unwavering consistency in core values and delivering concrete results, particularly for Gen Z, as organizations must shift from curated narratives to open, real-time discourse to regain public confidence.