Jessica Sibley
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- Milken Institute46 min
The Power of Youth Culture in Shaping Brands| Middle East & Africa Summit 2025
Michelle Stevenson, Sandro Baggiani, Vinay Menda, Brieane Olson, Hayfa Sdiri, Jessica Sibley
A diverse panel of industry leaders from Golden Goose, Time Magazine, PacSun, and Blank Street outlined strategies to engage Gen Z and Gen Alpha by treating youth culture as layered, region-specific demographics rather than a monolith. Participants highlighted actionable tactics such as PacSun's Youth Advisory Board, Golden Goose's co-creation model, and the integration of AI to analyze sentiment and archive content for global reach. These insights emphasize that long-term brand health and pricing power depend on authentic co-ownership, sustainability initiatives, and adapting to shifting behaviors like declining alcohol consumption and rising social commerce in key markets like the MENA region.
- Milken Institute54 min
Reputation Roundup: Corporate Leaders Building Trust | Global Conference 2025
Eric Gertler, Michael Dimock, John Gerzema, Jessica Sibley, Linda Yaccarino
Facing a crisis where 72% of American trust in institutions has eroded, leaders from Time, X Corp, and the Harris Poll outlined a strategy to rebuild credibility through tangible action rather than performative rhetoric. Representatives Jessica Sibley and Linda Iaccarino detailed specific measures such as X's Community Notes and Time's "Time 3.0" transformation, which prioritize unscripted authenticity and collective fact-checking to satisfy a public increasingly skeptical of corporate and political motives. The panel concluded that future trust depends on unwavering consistency in core values and delivering concrete results, particularly for Gen Z, as organizations must shift from curated narratives to open, real-time discourse to regain public confidence.
- Milken Institute1h 0m
The Corporate Compass: Charting the Role of the CEO | Global Conference 2024
Andy Serwer, Carmine Di Sibio, Jessica Sibley, Raj Subramaniam, David Zaslav
CEOs from EY, Time Inc., FedEx, and Warner Bros. Discovery convened to address the intensifying challenges of stakeholder capitalism, geopolitical instability, and rapid technological disruption. The leaders detailed transformative shifts in their respective business models, such as FedEx's pivot to supply-chain technology and Time Inc.'s strategic move to a B2B framework, while highlighting how artificial intelligence is driving efficiency and reshaping content distribution. Despite varying cultural and governance hurdles, including EY's abandoned audit split and labor negotiations across industries, the panel emphasized that aligning CEO compensation with performance and leveraging trusted brands will remain central to navigating a complex future.