Lynda Gratton

Growing the European Longevity Economy

Sarbjit Nahal, Jonathan Collie, Lynda Gratton, Baroness Sally Greengross, Jody Holtzman

This analysis outlines the transformative global demographic shift where the population over 60 is projected to double, creating a $15 trillion spending market in developed economies while exposing significant risks in pension solvency and healthcare systems. Addressing these challenges requires a strategic pivot from viewing aging as a burden to leveraging it as an opportunity through universal design, extended workforces, and technological innovation in care. Key outcomes include the urgent need for intergenerational policy reform to address inequality and a fundamental restructuring of the retirement model to accommodate a lifecycle approach where individuals work until ages 70 or 80.