Max Kolysh

How to Get Your First 10 Customers

Max Kolysh

This guide outlines a tactical framework for founders to secure their first ten customers by prioritizing manual, high-trust interactions over scalable automation. Early acquisition focuses exclusively on personal networks and in-person efforts, utilizing specific channels like micro-events, targeted Reddit DMs, and value-driven advice requests before ever deploying prospecting tools. Once these foundational deals are won through unscalable work, the strategy shifts to utilizing software like Apollo and Clay to replicate the validated pitch for subsequent growth.