Moritz

Figure's First Full HQ Tour: From the Lab to the Factory Floor

Brett Adcock, Molly O'Shea, Moritz

Figure AI is a Bay Area-based pure-play manufacturer with a 500-person engineering workforce deploying its flagship Figure 3 humanoid robot, which operates autonomously using the locally running Helix AI policy. The company has achieved record production output at its "Baku" facility while reducing unit costs by 90% compared to previous models, enabling deployments in settings ranging from the White House to BMW automotive assembly lines. Looking ahead, Figure aims to commercialize a lease-based home model and advance toward its "iPhone moment" with the upcoming Figure 4, which targets radical improvements in cost and usability while pursuing physical interaction-based AGI.