Brett Adcock
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Figure's First Full HQ Tour: From the Lab to the Factory Floor
Brett Adcock, Molly O'Shea, Moritz
Figure AI is a Bay Area-based pure-play manufacturer with a 500-person engineering workforce deploying its flagship Figure 3 humanoid robot, which operates autonomously using the locally running Helix AI policy. The company has achieved record production output at its "Baku" facility while reducing unit costs by 90% compared to previous models, enabling deployments in settings ranging from the White House to BMW automotive assembly lines. Looking ahead, Figure aims to commercialize a lease-based home model and advance toward its "iPhone moment" with the upcoming Figure 4, which targets radical improvements in cost and usability while pursuing physical interaction-based AGI.
The $10 Trillion Bet on Humanoid Robots | Figure Founder Brett Adcock
Founded by Archer eVTOL creator Brett Adcock, Figure AI pursues the commercialization of general-purpose humanoid robots capable of operating autonomously for extended shifts across diverse industries. Having raised nearly $2 billion with a $39 billion valuation, the company recently terminated an OpenAI partnership to maintain control over its vertically integrated hardware and AI stack, aiming to triple production by May and deploy thousands of units within the year. Despite facing technical hurdles in scaling reliability, Figure projects a market opportunity worth trillions as it transitions from prototype testing to mass commercial deployment in homes and factories.