Sarah Tam

Understanding Today's Consumer: Holly O'Neill Interviews Sarah Tam of Rent the Runway

Holly O'Neill, Sarah Tam

Bank of America President Holly O'Neill and Rent the Runway Chief Merchant Officer Sarah Tam convened to discuss building resilient, customer-first businesses by shifting from traditional ownership models to subscription-based access. Tam detailed how the company leverages real-time data and millions of customer signals to personalize the fashion experience and drive sustainability, while the partnership introduces exclusive rewards discounts for Rent the Runway members. The collaboration highlights a broader market evolution where leaders must transition from selling products to serving consumer needs for credibility, variety, and emotional connection.