Scott McClellan

Fake News: Negotiating Politics and Society in a Post-Truth World

Willow Bay, Rebecca Blumenstein, Campbell Brown, Stephen Hayes, Scott McClellan, Jon Steinberg

A panel of industry leaders and academics convened to analyze the drivers of the fake news crisis, attributing its proliferation to Facebook's engagement-focused algorithms, the decline of local journalism jobs, and a polarized political culture that normalizes dishonesty. In response, the tech giant has pivoted its mission to support authentic reporting by launching the Facebook Journalism Project, removing over 30,000 malicious accounts, and committing to a workforce of 3,000 content managers to surpass the staff sizes of major news organizations. While rejecting government regulation in favor of market-based solutions and advertiser pressure, the group emphasized a multi-pronged strategy involving new revenue models, mandatory media literacy education, and collaborative product development to restore public trust and combat misinformation.