Scott Murphy
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- Bank of America19 min
Serving Up Customer Experiences: Holly O’Neill & Dunkin’ President Scott Murphy
Dunkin' maintains its position as the global leader in hot drip coffee and donut sales by executing a strategy of heavy store remodels, rapid digital innovation, and a relaunch of its "Dunkin' Rewards" loyalty program under President Scott Murphy. The brand achieved significant market penetration and sales spikes through high-profile campaigns like the 2024 Super Bowl spot with Ben Affleck and Jennifer Lopez, while successfully pivoting product development to include popular items like avocado toast and "Dunkin' Refreshers." Additionally, Dunkin' leverages strategic partnerships, such as a collaboration with Bank of America for student rush support, and community initiatives like National Donut Day fundraising to drive operational efficiency and brand loyalty across its 5,000 international locations.