Tony Cassara

Jessica Brillhart, Immersive Director, on VR and AR

Jessica Brillhart, Craig Cannon, Andrew Peterman, Michael Hodapp, Virginia Pigato, Can Olcer, Matt MacVey, Tony Cassara

After departing Google to establish Vrai Pictures, the former lead filmmaker for VR and Deep Dream aims to unify visual arts, mixed reality, and artificial intelligence into a single immersive ecosystem. This venture is currently developing a music biopic series that reimagines a musician's life as a spatial journey while exploring architectural applications and audio-first experiences to bypass visual fidelity cycles. The speaker predicts that distinct VR and AR categories will eventually merge into a broader standard, urging creators to shift from traditional directing to world-building that allows users to decode truth through interaction.