Usher Raymond IV

Unleashing Creativity: Tech’s Transformation of Modern Music and Media | Global Conference 2024

Usher Raymond IV, Larry Jackson, Lisa Ling

Co-founded by Larry Jackson and Usher, Gamma has rapidly established itself as a $420 million independent music distribution platform that allows artists to retain ownership of their master recordings while leveraging generative AI for real-time revenue forecasting. By partnering with major brands like Skims to bypass traditional streaming models and implementing weekly royalty payments, the company has achieved 60% to 70% year-over-year growth alongside high-profile clients such as Snoop Dogg and Russ. This structural shift supports a broader industry trend where mobile accessibility and direct artist-to-consumer relationships are dismantling the gatekeeping power of major labels.