Larry Jackson
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- Milken Institute32 min
A Conversation with Snoop Dogg and Larry Jackson | Milken Institute Global Conference 2023
Snoop Dogg, Larry Jackson, Shirley Halperin
Co-chaired by Larry Jackson and Snoop Dogg, Gamma Distribution distinguishes itself by bridging artistic vision with enterprise execution through a proprietary financial dashboard that facilitates monthly artist payouts and rapid vinyl manufacturing. The company recently appointed Saipu Delamini and Naomi Campbell to lead its expansion in Africa and the Middle East while reporting a 5 billion monthly stream volume that generated 80% growth in its first seven weeks. Despite celebrating the sell-out of limited edition Snoop Dogg vinyls and upcoming film projects, the leadership strongly criticized YouTube Shorts for generating negligible revenue relative to stream counts, underscoring their strategic pivot toward a curated, high-value roster of 15,000 artists.
- Milken Institute30 min
Unleashing Creativity: Tech’s Transformation of Modern Music and Media | Global Conference 2024
Usher Raymond IV, Larry Jackson, Lisa Ling
Co-founded by Larry Jackson and Usher, Gamma has rapidly established itself as a $420 million independent music distribution platform that allows artists to retain ownership of their master recordings while leveraging generative AI for real-time revenue forecasting. By partnering with major brands like Skims to bypass traditional streaming models and implementing weekly royalty payments, the company has achieved 60% to 70% year-over-year growth alongside high-profile clients such as Snoop Dogg and Russ. This structural shift supports a broader industry trend where mobile accessibility and direct artist-to-consumer relationships are dismantling the gatekeeping power of major labels.