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Usma

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  1. Y Combinator27 min

    Gobble founder Ooshma Garg speaks at Female Founders Conference 2016

    Ooshma Garg, Usma

    Gobble founder Usma Garg pivoted her struggling food delivery startup from a failed on-demand marketplace to a successful subscription model after surviving a capital drought and rejecting early investor advice. Joining Y Combinator in 2015, Garg collaborated with executive chef Thomas Ricci to launch "Mise en Place" kitchen kits, which solved product-market fit through operational innovation rather than paid marketing. This strategic shift attracted funding from Trinity Ventures and Andreessen Horowitz, enabling the company to scale to 120 employees and thousands of daily deliveries across seven states while adhering to a zero marketing budget.