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22nd Century Group (Nasdaq: XXII) Ignites Major VLN® Retail Expansion in Metro New York and Northern New Jersey Under Pinnacle Brand

  • 22nd Century Group, Inc. (NASDAQ: XXII) announced shipments of its Pinnacle VLN® brand will commence through a major US cigarette distributor.
  • Distribution is expanding to nearly 150 high-visibility stores in the metro New York area and northern New Jersey.
  • The rollout targets an estimated 800,000 adult cigarette smokers in the region to drive consumer acquisition & high-margin revenue.
  • VLN® products align with state & local health initiatives such as NYS Quits, NYC Quits, and the New Jersey Quitline.
  • CEO Larry Firestone stated the expansion validates the commercial strategy & positions the company for cash-positive operations.
  • FDA authorization granted in December 2021 makes these the first & only combustible cigarettes approved to reduce nicotine consumption.
  • FDA-authorized claims include "95% less nicotine," "Helps reduce your nicotine consumption," & "Helps you smoke less."
  • The company utilizes patented non-GMO technology to create tobacco plants containing 95% less nicotine than traditional varieties.
  • Forward-looking statements in the release are subject to risks detailed in the company's Form 10-K filed on March 26, 2026.