Business Wire·Jun 9, 2026, 9:00 AM ET

8x8's "The Power of You" wins Gold at The Drum Awards for Marketing Americas

8x8, Inc. (NASDAQ: EGHT) won the Gold award in the AI category at The Drum Awards for Marketing Americas for its "The Power of You" campaign.
The award was presented on June 4, 2026, marking the eighth industry recognition for the campaign since its August 2025 launch.
8x8 secured the top prize against finalists including Google, JBL, & Adobe.
Previous accolades for the campaign include Platinum honors from the Pinnacle Marketing & Comms Award, AVA Digital Awards, & MarCom Award.
The campaign differentiates itself by centering real customers & IT leaders rather than product features or AI roadmaps.
In December 2025, the campaign featured Genelle Chamberlain, a Service Desk Manager, whose story was displayed on a Times Square screen to approximately 220,000 daily visitors.
Bruno Bertini, Chief Marketing Officer at 8x8, stated the brand strategy connects customers, partners, employees, & analysts around a purpose-driven approach.
The campaign was developed in partnership with the creative agency Optimism BH.