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PR Newswire·

A surge in out-of-town rental searches points to Buffalo, Chicago and Houston as markets to watch

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  • Out-of-town rental search shares grew fastest year over year in Buffalo, Chicago, & Houston.
  • Established hotspots where out-of-town searchers outnumber locals include Raleigh (59%), Hartford (55%), New Orleans (54%), & Nashville (52%).
  • Buffalo saw the steepest climb in outside interest with a 4.2 percentage point increase, followed by Chicago (3.7), Houston (3.4), New Orleans (3.2), & Dallas (3).
  • Cincinnati led local share growth at 8.1 percentage points, suggesting homegrown demand drives markets like Jacksonville & Columbus.
  • Most cross-market rental searches occur between neighboring metros, though New Yorkers are a notable exception looking south to Florida.
  • Long-distance searches show New York renters frequently browsing Hartford, Las Vegas, Oklahoma City, & Buffalo listings.
  • New York metro renters account for significant shares of views in Raleigh (2.8%), Miami (4.8%), Orlando (2.7%), & Tampa (2.4%).
  • Markets with the highest local traffic include New York (76.3%), Los Angeles (72.9%), & Chicago (69.1%), largely due to population size.
  • Zillow offers 3D virtual tours & reusable renter applications to facilitate cross-market searches for both renters & property managers.
  • The data indicates developing relocation pipelines in markets with rising out-of-town browsing, such as Buffalo & Chicago.