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GlobeNewswire·

Abercrombie & Fitch and NFL Build on Official Fashion Partnership for 2026 Season

  • Abercrombie & Fitch announced the expansion of its second-year partnership with the NFL as the league's Official Fashion Partner ahead of the 2026 season.
  • The 2026 NFL by Abercrombie collection will expand distribution to NFLShop.com, NFL stadium stores, official team e-commerce sites, & Fanatics.com via a new partnership with Fanatics.
  • The campaign highlights top NFL players including Drake Maye, Justin Jefferson, Jaxson Dart, CeeDee Lamb, Cooper DeJean, Jaxon Smith-Njigba, Jahmyr Gibbs, & Malik Nabers.
  • The women's lineup features influencers & athletes such as Ann Michael Maye, Emily Engram, Claire Kittle, & Diana Flores.
  • The assortment includes men's, women's, kids', baby, & toddler styles designed for everyday wear beyond game day.
  • The partnership introduces regular product drops featuring co-designed collections with players & personal styling through the "Style Concierge."
  • Abercrombie will activate the partnership at key NFL moments including tunnel walks, international games, & Super Bowl events.
  • The brand plans to feature expanded team-specific assortments in select store locations tailored to local fan bases.