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Adobe and The Walt Disney Company Announce Multi-Year Strategic Alliance to Support Disney Innovation with New AI-Powered Tools

  • Adobe & The Walt Disney Company announced a multi-year strategic alliance to advance creativity & storytelling through new technologies.
  • Adobe technology will support concept exploration in Disney’s innovation labs, parks, & cruise development pipelines using custom AI models.
  • The partnership includes global marketing activations, industry event collaborations, & customer storytelling opportunities.
  • Disney's creative teams will gain early access to Adobe Firefly, Firefly Foundry, Premiere, & Photoshop for production pipelines.
  • Customized AI models trained on Disney properties will generate commercially safe, production-ready outputs while protecting creators.
  • Walt Disney Imagineering Research & Development is already using Adobe Firefly Foundry to accelerate theme park concept development.
  • Adobe joins StudioLAB as an Innovation Partner to collaborate on prototyping ideas & expanding internal creative workflows.
  • Adobe will collaborate with ESPN Edge to explore AI applications for sports storytelling & fan engagement.
  • Co-innovation projects with StudioLAB & ESPN Edge are underway with additional activations rolling out over the alliance's term.
  • The alliance emphasizes responsible AI development as an accelerant for artistic vision & guest engagement.