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Adobe, MCIT and HUMAIN Expand Partnership, Providing Over $4bn in Free Access to AI-powered Creative Tools to Millions of Citizens and Residents of Saudi Arabia

ADBE
  • Adobe announced an expanded partnership with Saudi Arabia's Ministry of Communications and Information Technology (MCIT) and HUMAIN at LEAP 2026 to advance the Kingdom's creative sector.
  • Over 27 million eligible Saudi citizens and residents aged 13+ will receive 12 months of free access to Adobe Firefly Standard plus Adobe Express Premium features by the end of 2026.
  • A jointly developed image model tuned to Saudi culture will be powered by Adobe Firefly Foundry to generate culturally aligned imagery using Arabic-language prompts.
  • Adobe will support the local start-up ecosystem by providing eligible participants in MCIT's Center of Digital Entrepreneurship with one year of free access to creative tools, expertise, and training starting in early 2027.
  • The Adobe Digital Academy will provide free practical learning courses to upskill the nation in creative, marketing, and AI skills.
  • Modern Standard Arabic right-to-left language support, including typography, text editing, UI controls, \& Saudi-culture-specific templates, is now available globally on Adobe Express.
  • The partnership commitment is valued at over $4 billion \& builds on a strategic agreement announced between Adobe \& HUMAIN in November 2025.
  • Leadership from Adobe, MCIT, \& HUMAIN emphasized the collaboration's role in empowering talent, accelerating the creative economy, \& ensuring AI benefits reach all innovators.