Business Wire·Jan 6, 2026, 2:45 PM ET

Advance Auto Parts Launches 'ARGOS': New Owned Oil and Fluids Brand Designed to Meet Customer Demand for Quality and Affordability

Advance Auto Parts launched ARGOS, its new owned oil and fluids brand designed to meet demand for affordable, reliable, & strong auto care products.
Product development involved extensive surveys, market analysis, & field testing with both DIY enthusiasts & professional customers to shape the lineup.
The brand targets the U.S. vehicle market where the average vehicle age has reached nearly 13 years, driving demand for cost-effective maintenance solutions.
ARGOS offers engine protection & performance comparable to national brands while providing meaningful savings for consumers.
Availability is exclusive to Advance Auto Parts & Carquest locations in the U.S. as well as online, starting in early 2026.
Initial product releases begin in mid-February with synthetic blend & full synthetic heavy-duty motor oil, followed by passenger car motor oil in early March.
The full portfolio, including automatic transmission fluid, bulk fluids, gear oil, small engine oil, & performance chemicals, becomes available by May.
As of October 4, 2025, Advance Auto Parts operated 4,297 stores in the U.S. & served 814 independently owned Carquest locations across North America & the Caribbean.