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Affle Announces Strategic Acquisition of AdColony Technology Assets and Trademark from DT

  • Affle MEA FZ LLC has entered a definitive asset purchase agreement with DT (formerly Digital Turbine) to acquire select AdColony assets including the SDK for Android & iOS, the tech platform, publisher & mediation integrations, brand name, domain & goodwill.
  • The acquisition aligns with Affle's 10X growth strategy to augment its Consumer Platform technology stack with broader SDK reach & diverse global mobile publisher connections.
  • The transaction enables DT to consolidate resources around its core media & distribution platforms while deepening its ongoing commercial partnership with Affle.
  • Affle expects the integration to unlock greater ROI for advertisers & publishers through enhanced audience intelligence & its CPCU business model.
  • The deal reinforces Affle's global scaling commitment & leverages AdColony's trusted reputation to drive deeper engagement across connected consumer journeys.
  • Affle Inc. is a US subsidiary of Affle 3i Limited, which is listed on the NSE & BSE.