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PR Newswire·

AGCO Unveils "Legacies of the Land" Campaign Honoring Farming Families for America's 250th

  • AGCO launched the "Legacies of the Land" storytelling campaign on June 30, 2026, to honor farming families as part of America's 250th anniversary tribute.
  • The initiative invites farmers across the United States to share their family histories using the #LandLegacies hashtag on an interactive story wall.
  • The campaign features initial stories from three multi-generational families: Lehenbauer Farms (Missouri), Matthews Land & Cattle (Idaho), and Riney Dairy (Kentucky).
  • AGCO Chairman & CEO Eric Hansotia stated the campaign aims to preserve stories rooted in resilience, stewardship, & love for the land for future generations.
  • The project aligns with AGCO's "Farmer-First" strategy & promotes its brands: Fendt, Massey Ferguson, PTx, & Valtra.
  • Farmers can submit photos, videos, & stories via the campaign landing page throughout the summer to contribute to a living portrait of American agriculture.
  • AGCO is a global leader in agricultural machinery & precision agriculture technologies committed to empowering farmers to sustainably feed the world.