AI Adoption Continues to Rise, but 70% Say They Need More Training to Use It Effectively

New Thryv SMB survey finds a third are spending more on AI despite a growing skills gap that could turn fast adoption into a liability

AI adoption among U.S. small businesses has risen to 66%, up from 55% a year ago, even as 70% of owners admit to needing more training to use the technology effectively. This data comes from the 2026 AI and Small Business Adoption Survey from Thryv® (NASDAQ:THRY), a leading AI-enabled marketing platform for local service businesses.

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