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Alliance Entertainment Leads ArtPics Funding Round with Strategic Investment

  • Alliance Entertainment Holding Corporation (NASDAQ: AENT) announced a $500,000 strategic investment in ArtPics Inc. as the lead investor in the company's current funding round.
  • The investment was made through a Simple Agreement for Future Equity (SAFE) and expands Alliance's participation in the original Fine Art collectibles market.
  • ArtPics, founded by Gareb Shamus, converts original Fine Art into unique trading cards rather than prints or reproductions.
  • ArtPics utilizes Endstate Authentic's NFC technology to connect physical artwork with digital authentication & provenance records.
  • ArtPics recently extended its commercial partnership with Endstate Authentic for an additional two years to reinforce ongoing collaboration.
  • Alliance plans to support ArtPics' expansion through its retail relationships, distribution infrastructure, & direct-to-consumer fulfillment capabilities.
  • Jeff Walker, CEO of Alliance, stated that the investment combines the Fine Art & trading card collecting communities while leveraging Endstate's authentication technology.
  • Gareb Shamus, Founder & CEO of ArtPics, emphasized the role of NFC technology in protecting original works as the global collectibles market grows.
  • The Art Basel & UBS Global Art Market Report 2026 indicated global art sales increased 4% to an estimated $59.6 billion in 2025.
  • A 2026 Art Basel & UBS survey found that 43% of high-net-worth collectors prioritize uniqueness & rarity as key attributes of art ownership.
  • ArtPics encapsulates original artwork in trading cards equipped with NFC-enabled technology for authentication & digital record-keeping.
  • Alliance Entertainment serves over 35,000 retail locations & operates proprietary brands including Handmade by Robots™, Alliance Authentic™, & Endstate Authentic.