Aloft Introduces Groundbreaking New in-Room Streaming Services

STAMFORD, Conn.--(BUSINESS WIRE)--If you stream it, they will come. That’s what Aloft Hotels, Starwood Hotels & Resorts Worldwide, Inc.’s (NYSE:HOT) innovative hotel brand for today’s hyper-connected global traveler, is betting on when it comes to the future of in-room entertainment. Introducing RoomCast Powered by Chromecast, a groundbreaking new streaming solution designed by TeleAdapt for the hotel industry and being offered first at Aloft. Starting today, Aloft New Orleans Downtown will begin to pilot this feature, with a plan for all 188 guest rooms to be fully outfitted with RoomCast by late summer. RoomCast makes it simple for guests to stream their favorite content, safely and securely, from their smart devices directly to their guest room televisions. No new account setups, just simple “point, click and you’re in” technology.