PR Newswire·Nov 9, 2026, 12:51 PM ET

ALP Makes Its Mark on New York City with first ever Nicotine Pouch Brand Flagship Pop-Up in the Country

ALP, the fastest-growing nicotine pouch brand, launched a citywide advertising campaign in New York City starting mid-November 2026 & running through January 2027.
The campaign features high-impact out-of-home advertising & guerilla marketing with a strong presence in Times Square & throughout Manhattan.
ALP opened the ALP Saloon Pop-Up at 433 Broadway in SoHo, which is positioned as America's first branded nicotine pouch store & an Old West-style immersive retail experience.
The brand aims to connect with the 8.1 million holiday visitors in NYC by leveraging nostalgia & happiness through its "A Better Time" mantra & the "ALP Ranger" character.
This initiative marks ALP's first major entry into the competitive NYC market, following a prior strategy focused on rural territories.
ALP Supply Co. LLC is jointly owned by Turning Point Brands (NYSE: TPB) & Tucker Carlson Network (TCN).
The launch includes exclusive media & creator events to generate coverage & social conversation around the brand's new flagship presence.