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ALP NAMED OFFICIAL NICOTINE POUCH PARTNER OF MATCHROOM BOXING

TPB
  • ALP, the fastest-growing US nicotine pouch brand, launched its first major UK & Ireland partnership with Matchroom Boxing on September 4, 2026.
  • The partnership grants ALP exclusive category rights across three Matchroom Boxing events starting at Croke Park in Dublin on September 5, 2026.
  • The inaugural event features Katie Taylor vs. Flora Pili for the undisputed Super Lightweight Championship before 80,000 fans.
  • Additional events include Whittaker vs. Wallace at Utilita Arena Birmingham on October 3, 2026, & Smith vs. Puello at Utilita Arena Sheffield on October 24, 2026.
  • ALP holds exclusive in-ring & broadcast presence, fan activation stations, & a branded digital series across all three events.
  • Founded in late 2024, ALP became the number one DTC nicotine pouch brand in the US in under two years.
  • Nielsen data indicates ALP grew from zero to an estimated 1% of measured US convenience store nicotine pouch sales in fewer than 90 days.
  • The brand launched across the UK, Ireland, & Europe in July 2026 as part of an 11-market rollout.
  • ALP is co-owned by Turning Point Brands (NYSE: TPB) & Tucker Carlson Network, with Conor McGregor among its global partners.
  • ALP products are tobacco-free pouches intended exclusively for adult nicotine users of legal age.