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Alpha Modus Files Patent Infringement Lawsuit Against H&M Over In-Store AI and Retail Intelligence Systems

AMODAMODW
  • Alpha Modus, a U.S.-based retail technology company & subsidiary of Alpha Modus Holdings, Inc. (NASDAQ: AMOD), filed a patent infringement lawsuit against H&M Fashion USA, Inc. in the U.S. District Court for the Eastern District of Texas.
  • The complaint alleges that H&M's U.S. retail operations infringe five specific Alpha Modus patents related to real-time shopper analytics, store layout optimization, inventory intelligence, personalized marketing, & point-of-sale workflow automation.
  • The patents-in-suit (Nos. 11,042,890; 11,049,120; 11,301,880; 12,026,731; & 12,354,121) cover inventions dating back to 2013 involving methods for monitoring shopper behavior, analyzing product interactions, optimizing placement, managing inventory in real time, & enabling seamless in-store purchase experiences.
  • Alpha Modus claims H&M utilizes technologies including RFID garment tracking, in-store digital video systems, mobile applications, inventory software, & interactive mirrors to collect & act on shopper data within its U.S. stores.
  • CEO William Alessi stated that Alpha Modus invests in deploying patented in-store AI technologies & enforces its intellectual property rights to protect its shareholders & ecosystem partners while welcoming authorized licensing partners.
  • The lawsuit seeks a jury trial, a finding of direct & indirect infringement, a permanent injunction against further use, & monetary damages including reasonable royalties, enhanced damages for willful infringement, & an award of attorneys' fees & costs.
  • Alpha Modus notes it has previously entered into multiple licensing & business agreements with companies choosing to access its patented technologies through negotiated arrangements.
  • Alpha Modus operates as a vertical AI company focused on real-time shopper engagement using a "closed-loop" framework (Sense → Decide → Deliver → Attribute) & deploys technologies merging AI, retail media, & financial access.