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American Rebel Holdings, Inc. (NASDAQ:AREB) Announces American Rebel Light Beer Sales Results - Rebel Light Outsells Every Beer at the 2026 NHRA Gatornationals by 40%, Underscoring Strong Alignment with NHRA Fans

AREB
  • American Rebel Light Beer delivered a breakout performance at the 57th Annual AMALIE Motor Oil NHRA Gatornationals in Gainesville, Florida, on April 28, 2026.
  • Sales of American Rebel Light Beer at the track exceeded every other beer offered by 40% and outperformed a top national brand by 600%.
  • The brand exceeded that specific national brand's light beer version sales by 150% during the event.
  • Activation elements included the American Rebel Light Patriotic Beer Garden, live music on the American Rebel Stage, \& a pre-race event with Matt Hagan at Total Wine & More.
  • The Total Wine sampling event sold over 50 twelve-packs in a single activation, marking one of the brand's strongest chain-level events.
  • American Rebel-backed NHRA teams achieved early-season on-track success, with Matt Hagan winning the 1,000th Funny Car race in history.
  • Tri-Eagle Sales served as the operational distributor partner across North \& North Central Florida to support logistics \& cold-box placement.
  • Sodexo Live! Sports Division reported that sales results exceeded expectations \& is exploring additional partnership opportunities across Southeast venues.
  • American Rebel Light features 110 calories, 4g carbs, 4.2% ABV, \& a 100% all-malt recipe without corn, rice, or added sweeteners.
  • The brand has secured distribution agreements in 18 states since its launch in April 2024, including recent additions in Alabama.
  • American Rebel Holdings, Inc. (NASDAQ: AREB) positions the product as a premium domestic light lager for patriotic consumers seeking a "better-for-you" option.
  • The company emphasizes a Distributor-First growth strategy to expand retail \& on-premise availability across key markets.