Business Wire·Aug 25, 2026, 9:00 AM ET

Americans Ready to Take Control of Financial Stress, Lincoln Financial Research Finds

Lincoln Financial research indicates finances are the leading stressor for Americans, surpassing work, health, relationships & current events.
84% of respondents are motivated or have begun taking action to improve their financial wellbeing & regain control.
The company launched "The Action Plan" campaign to shift focus from specific savings amounts to holistic retirement goals based on passions & priorities.
65% of stressed individuals report a "financial stress loop" where concerns negatively impact their ability to manage finances.
Top financial concerns identified include inflation, rising living costs & securing enough retirement income.
67% of Americans report experiencing physical symptoms of stress, highlighting its impact on overall wellbeing.
Clients of financial professionals are less likely to cite finances as a primary stressor (44%) compared to the general US adult population (54%).
The study data was collected in January & April 2026 from over 1,000 US adults using the Qualtrics platform.
Lincoln Financial serves approximately 17 million customers & held $366 billion in end-of-period account balances as of June 30, 2026.
The campaign aims to help pre-retirees connect financial planning with desired life experiences like travel, family time & hobbies.