Americans Will Spend If Mortgage Woes Relieved, Says Dex One Survey Conducted by Harris Interactive
CARY, N.C.--(BUSINESS WIRE)--Mortgage woes are dominating more than today’s headlines. More than 2 in 5 (42 percent) Americans cite their mortgage as the number one debt they would most want to eliminate, according to a recent survey conducted by Harris Interactive® on behalf of Dex One Corporation (NYSE: DEXO).
After mortgage debt, nearly 1 out of 5 (19 percent) Americans chose credit card debt as the top financial burden to erase. Student loans (8 percent) and car loans (8 percent) separately earned nearly 1 out of 10 Americans’ choice.
“Small business owners and retailers nationwide should be encouraged to know Americans are willing to spend if they could reduce some of their major debts,” said Rick Hanna, Dex One executive vice president of sales and marketing. “Especially interesting was how Americans would spend their extra money. For example, if they no longer had a mortgage payment each month, more than half (54 percent) of U.S. adults would use the money they saved to make home improvements; while a quarter (25 percent) would use the extra money to buy a car.”
Dex One commissioned this survey in conjunction with the release of their 2011 directories and their Dex Your Mortgage Away promotion, where they will pay off one Seattle resident’s mortgage — up to $350,000.
This survey was conducted by phone within the United States by Harris Interactive on behalf of Dex One Corporation from June 9 - June 13, 2011 among 1,163 adults ages 18 and older. Results were weighted to reflect the U.S. adult population.
For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Chris Hardman at chris.hardman@dexone.com.
About Harris Interactive
Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit www.harrisinteractive.com.
About Dex One Corporation
Dex One Corporation (NYSE: DEXO) is a leading marketing solutions provider helping local businesses and their customers connect wherever and whenever they choose to search. Building on its heritage of delivering print-based solutions, the company provides integrated products and services to help its clients establish their digital presence and generate leads. Dex One’s locally based marketing experts offer a broad network of local marketing solutions including online, mobile and print search solutions, such as DexKnows.com. For more information, visit www.DexOne.com.
Certain statements contained in this press release regarding Dex One Corporation's future operating results or performance or business plans or prospects and any other statements not constituting historical fact are "forward-looking statements" subject to the safe harbor created by the Private Securities Litigation Reform Act of 1995. All forward-looking statements reflect only Dex One's current beliefs and assumptions with respect to future business plans, prospects, decisions and results, and are based on information currently available to Dex One. Accordingly, the statements are subject to significant risks, uncertainties and contingencies, which could cause Dex One's actual operating results, performance or business plans or prospects to differ materially from those expressed in, or implied by, these statements.