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Annie’s Appoints Ed Aaron to Newly Created Senior Vice President of Strategic Planning and Investor Relations Position

BERKELEY, Calif.--(BUSINESS WIRE)--Annie's, Inc. (NYSE: BNNY), a leading natural and organic food company, today announced the appointment of Ed Aaron to the newly created position of Senior Vice President of Strategic Planning and Investor Relations, effective April 29, 2013. Mr. Aaron will lead the strategic planning and business development process at Annie’s, including identifying opportunities to support long-term growth and margin improvement. In his new position Mr. Aaron is also responsible for development and oversight of all Investor Relations planning and engagement.