Asure Expands 2026 Conference Presence to Address $1.7B Enterprise Payroll Tax Opportunity
- Asure Software announced an expanded October 2026 conference schedule spanning Workday Rising, HR Tech, & Oracle AI World in Las Vegas to showcase enterprise payroll tax & treasury capabilities.
- The company aims to automate complex tax compliance, funding, & money movement across major payroll platforms without requiring wholesale platform changes.
- The global payroll tax compliance automation market is estimated at $1.71 billion in 2026, with large enterprises accounting for approximately 71% of market spending in 2025.
- Asure's Enterprise Payroll Tax & Treasury solutions currently represent nearly 20% of the company's revenues, supporting a strategy to reach more enterprise buyers via major PEO platforms.
- Pat Goepel, Chairman & CEO, stated the conference schedule provides a concentrated opportunity to demonstrate how specialized infrastructure reduces complexity while expanding supported payroll environments.
- Mike Vannoy will lead sessions on applying artificial intelligence to HR & payroll tax compliance at all three events.
- At Workday Rising (October 12-15), Asure will operate a 10-by-10-foot booth as a Silver sponsor & present a session on "Agentic HR & Agentic Finance in Action."
- At HR Tech (October 20-22), Asure will exhibit in a 20-by-20-foot space at an event expected to draw approximately 7,200 attendees & 400 exhibitors.
- At Oracle AI World (October 25-28), Asure will present a session on automating payroll tax for Oracle Cloud HCM & will operate a booth as a Bronze sponsor.
- Asure provides payroll, HR, & compliance solutions through AsureCentral or AsureWorks, while its enterprise infrastructure integrates with Workday, Oracle, & SAP.