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Asure Expands Enterprise Payroll Tax and Treasury Solutions Via the 330,000-Customer AWS Marketplace

ASUR
  • Asure Software will begin actively co-selling its Enterprise Payroll Tax & Treasury solutions into the 330,000-customer AWS Marketplace starting in September 2026.
  • The Enterprise Payroll Tax & Treasury business currently accounts for nearly 20% of Asure's total revenue.
  • This partnership creates a new distribution channel allowing Asure to reach enterprises, payroll providers, & HR platforms within the AWS ecosystem.
  • Asure is collaborating with Labra.io to manage Marketplace listings, transactions, & co-sell processes while reducing internal engineering resources.
  • Key market expansion benefits include expanded enterprise reach to 330,000 AWS customers, lower procurement friction via existing purchasing processes, & an AWS co-sell partnership targeting ideal customers.
  • The AWS co-sell initiative aims to shorten sales cycles through streamlined contracting & private offers to accelerate time to revenue.
  • Asure's solutions currently serve more than a dozen of the world's top brands & integrate with platforms such as Workday, Oracle, & SAP.