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Asure50 Keynote Says Employers Who Fail to Focus on Employee Retention are in Danger

ASUR
  • Asure Software will highlight employee retention as a critical growth strategy for small & mid-sized businesses at the second annual Asure50 Awards on September 3 in Austin.
  • The event addresses a unique economic environment characterized by continued growth, historically weak job creation, & a tightening supply of available workers.
  • Keynote speaker Danny Goldberg, founder of Groundwork, will present 'The Retention Advantage: Building a Workplace People Never Want to Leave.'
  • Recent data shows U.S. employers added only about 60,000 net jobs since May, while the foreign-born labor force declined by approximately 550,000 workers over the past year.
  • More than 1.3 million people have exited the U.S. labor force in the last year, creating a challenge where businesses face more demand but fewer available workers.
  • Asure Chairman & CEO Pat Goepel states that retaining productive employees has shifted from an HR cost issue to a primary growth issue for companies unable to scale without staff.
  • Goldberg argues retention cannot be solved solely through pay or recruiting, but requires focusing on everyday experiences where employees feel understood, valued, & see a future.
  • In small businesses, losing even a handful of employees represents a significant loss of institutional knowledge & productive capacity, such as a 25-person firm losing one-fifth of its workforce.
  • Demographic trends including reduced immigration, Baby Boomer retirements, & slower population growth are constraining labor supply & shifting the economy from labor surplus to labor constraint.
  • Goepel notes that while technology & AI increase employee productivity, they also make great employees more valuable, requiring employers to combine tech with strong cultures to win.
  • The 2026 Asure50 Awards recognize 50 organizations across 13 industries, 20 U.S. states, & one Canadian province for excellence in growth, culture, & community impact.
  • Honorees average 41 employees, with roughly three-quarters employing fewer than 50 people.
  • Goldberg emphasizes that the key question for leaders is not how to stop people from leaving, but what kind of workplace would make best people want to keep choosing the company.