Avia and Bimma Williams Bring Together Four Creative Voices for “Collab Camp,” Available Exclusively at Walmart

StayFocused Frank, Jewel Ham, Bailey Hikawa, and Eric Lee of Superline Reimagine Classic Avia Silhouettes Through Personal Stories of Pride, Self-Determination, Connection, and Creative Expression

Avia, the American heritage brand that has recently surged in viral popularity for its accessible retro sneakers and activewear, is introducing Collab Camp, a new creator-led sneaker and apparel collection. Developed with Bimma Williams, his strategy and creative firm Bimma & Co., and four multidisciplinary creatives, the capsule will launch exclusively at Walmart in early Q1 2027. Known as one of the leading voices on collaborations in fashion and footwear, Williams and Bimma & Co. developed the strategy and creative framework for Collab Camp, bringing together creators spanning art, design, content, and streetwear to lend their distinct perspectives to Avia.

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