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Axalta Unveils Redefined as its 2027 Global Automotive Color of the Year

  • Axalta Coating Systems unveiled "Redefined," its 2027 Global Automotive Color of the Year, at Automechanika Frankfurt.
  • The color is a saturated, luminous ruby red featuring subtle sparkle to create depth & a jewel-like appearance.
  • Matthew Boland, Vice President of Global Refinish Technology at Axalta, stated the color balances expressive individuality with refined & timeless qualities.
  • Redefined serves as a contemporary evolution of the red heritage started by Radiant Red 13 years ago.
  • Advances in pigments, effect technologies, & color science enabled the creation of this richer & more dimensional finish.
  • The color celebrates the joy of discovery & is designed to feel personal, distinctive, & enduring for vehicle owners.
  • Axalta utilizes color science, consumer insights, & global design trends to develop manufacturable coatings for vehicle manufacturers worldwide.
  • Axalta is a global leader with over 150 years of experience serving more than 100,000 customers in over 140 countries.