GlobeNewswire·Apr 21, 2026, 9:05 AM ET

Baby Boomers Are 2.2 Times More Likely Than Gen Z to Say Car Insurance Fails Safe Drivers, Root Report Finds

Root released "The Future of Car Insurance: A Consumer Demand Report" on April 21, 2026, based on a survey of 1,000 licensed U.S. drivers.
The survey found that frustration with traditional insurance pricing is highest among drivers with long, accident-free records, particularly Baby Boomers who are 2.2 times more likely than Millennials or Gen Z to view the current system as unfair.
95% of respondents desire insurance rates based on actual driving habits instead of demographic proxies like age, credit scores, or occupation.
77% of drivers believe car insurance pricing is outdated relative to modern auto technology & rising ownership costs.
Root's proprietary data indicates that safe drivers switching to behavior-based pricing can save up to 28% on premiums.
The report methodology involved a September 2025 survey conducted with Pollfish, weighted to approximate the U.S. adult population, though the findings may not be fully representative of all drivers.
Root, Inc. (NASDAQ: ROOT) has over 17 million app downloads & has collected nearly 36 billion miles of driving data since its 2015 launch.