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Banquet Debuts New MEGA Chicken Tenders to Satisfy America's Desire for Tenders

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  • Banquet, a brand of Conagra Brands, Inc., has launched Banquet MEGA Crispy Chicken Tenders in Original & Spicy varieties.
  • Each serving of the new tenders provides 16g of protein.
  • The frozen chicken tender category reached $1.8 billion in annual retail sales.
  • The product targets the back-to-school season with a suggested retail price of $7.49 for a 22 oz bag containing approximately 11 tenders.
  • Average American chicken consumption surpassed 100 pounds in 2024 & is projected to reach 106.8 pounds in 2027.
  • Half of Gen Z adults are seeking to increase their protein intake, up 14% from the previous year.
  • 48% of all U.S. consumers are actively seeking more protein, an increase of 6.8 points from a year ago.
  • 62.3% of U.S. households purchase frozen prepared chicken at least once annually.
  • Chicken tenders appear on 27% of U.S. restaurant menus.
  • Oven preparation is the top method for cooking frozen chicken at home (38%), narrowly surpassing air fryers (37%).
  • Ranch is the most popular dipping sauce for chicken tenders in restaurants (21%), while ketchup leads for home use (51%).