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BARK and Liquid Death Launch Limited-Edition Collection for Dogs and Their Humans

BARK
  • BARK announced a collaboration with Liquid Death to launch a limited-edition collection featuring toys, beds, & apparel for dogs & humans.
  • The collection is available now for BarkBox subscribers starting at $27/month & Super Chewer subscribers starting at $29/month.
  • Ram Chop serves as the campaign's star, featuring a squeaky ram toy with two disc squeakers & whip-n-flip limbs.
  • Key products include the Sleep When You're Fed bed, the Feed the Beast Consumables Pack with collagen chews & freeze-dried meats, & the Skull of Eternal Fetch toy.
  • Additional toys in the lineup include Dogtor Death Can, Marcus the Carcass, Dead Head Burrow Toy, Axe to Grrrind, Thrash Panda, Hand That Feeds, Psycho Bunny, Scare Bear, Bat Outta Smell, Goth Sloth, Chewdoo Doll, & Murder Bird.
  • Apparel options for dogs include the Vest in Peace jacket & Ram Chop Snood Hood.
  • BARK VP of Brand Dave Stangle stated the partnership allowed them to adapt Liquid Death's world specifically for dogs to create unique content.
  • Liquid Death VP of Merch & Apparel Misha Brunelli described the collection as unexpected, ridiculous, & fun.
  • BARK operates BarkBox & Super Chewer subscriptions, a premium food line donating food profits to fight canine hunger, & BARK Air for dog travel.
  • Liquid Death is a non-alcoholic beverage brand focusing on sustainability, recycling cans, & donating proceeds to reduce plastic pollution.