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Bath & Body Works Appoints Veronique Gabai-Pinsky as Chief Brand & Product Officer

BBWI
  • Bath & Body Works appointed Veronique Gabai-Pinsky as its first chief brand & product officer effective May 18, 2026.
  • Gabai-Pinsky will lead the brand & product organization, join the Executive Leadership Team, & report to CEO Daniel Heaf.
  • Her role focuses on elevating the consumer proposition, advancing fragrance leadership, accelerating innovation, & reigniting the brand.
  • She brings three decades of experience in beauty, fragrance, fashion, & luxury, including founding Veronique Gabai & serving as president of the Vera Wang Group.
  • Gabai-Pinsky previously spent 13 years at The Estée Lauder Companies as global president of the fragrance division & held leadership roles at Symrise, Guerlain, & L'Oréal.
  • She has served as a creative product & brand adviser to Bath & Body Works since November 2025 prior to this appointment.
  • Bath & Body Works operates over 1,900 stores in the U.S. & Canada, 500-plus international locations, plus online channels including bathandbodyworks.com & Amazon.