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Beamr Brings NVIDIA Video Super Resolution to Live Sports and Broadcast Video

  • Beamr integrates NVIDIA Video Super Resolution with its Emmy® Award-winning content-adaptive bitrate (CABR) encoding to upscale HD live sports & broadcast feeds into 4K within existing production chains.
  • The combined workflow allows broadcasters to deliver premium 4K viewing experiences without the traditional delivery cost penalties associated with native 4K production.
  • NVIDIA Video Super Resolution performs the upscaling inside the production chain where it can be controlled & verified, followed by Beamr CABR encoding that reduces stream sizes by up to 50% compared to standard encoding.
  • The entire end-to-end pipeline runs on NVIDIA RTX PRO GPUs & supports deployment in both cloud & on-premises environments.
  • Beamr VISTA validates output quality through subjective viewer testing on customer-specific material rather than making generic promises about quality improvements.
  • Beamr will demonstrate the technology live at IBC 2026 in Amsterdam from September 11–14 at Stand 1.D22 (Hall 1).
  • Sharon Carmel, CEO of Beamr, stated the collaboration aims to close the gap between viewer quality expectations & live production economics by utilizing existing HD feeds.
  • Richard Kerris, GM & VP of Media & Entertainment at NVIDIA, noted that the solution enables broadcasters to enhance existing HD video efficiently across cloud & on-premises workflows.
  • Beamr is a leader in content-adaptive compression backed by 53 patents & trusted by major companies including Netflix & Paramount.
  • Beamr offers flexible deployment options including on-premises, private cloud, public cloud, Amazon Web Services (AWS), & Oracle Cloud Infrastructure (OCI).