Beijing’s Leading Cable Operator, Gehua Cable, Rolls Out VOD with BigBand Networks

REDWOOD CITY, Calif.--(BUSINESS WIRE)--BigBand Networks, Inc. (NASDAQ:BBND), today announced that long-time customer Beijing Gehua Cable TV Network (“Gehua Cable”) has chosen BigBand’s industry-leading BEQTM Edge QAM platform to deliver Video on Demand (VOD) to its customers. This new project follows the 2010 selection of BigBand's BEQ platform for Gehua's interactive HDTV and broadband Internet services. Adding high-quality VOD services is designed to satisfy subscribers' growing demand for content and add value to the overall cable offering, helping to reduce subscriber churn and generate greater average revenue per user (ARPU).