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GlobeNewswire·

BetMGM Named Official Sports Betting and Online Casino Partner of the Minnesota Vikings in Canada

  • BetMGM announced a multi-year partnership with the Minnesota Vikings to serve as the Official Sports Betting Partner & Online Casino Partner in Canada.
  • The agreement grants BetMGM rights to use Vikings marks across approved sports betting, online casino, & marketing activities within Canada.
  • The exclusive casino game Vikings Big Kick LuckyTap™ by Design Works Gaming is now available at BetMGM Casino in Alberta & Ontario.
  • BetMGM launched operations in Alberta on July 13, 2026, marking its first international expansion since entering Ontario in 2022.
  • The partnership aims to combine sports fandom with iGaming while expanding BetMGM's reach into the Canadian market.
  • BetMGM prioritizes responsible gambling through the integration of GameSense, an industry-leading program developed by the British Columbia Lottery Corporation.
  • The Vikings Big Kick LuckyTap™ game allows players to win by successfully kicking a football through goalposts in a quick gameplay format.
  • Gambling is restricted to ages 18+ in Alberta & 19+ in Ontario, with specific support resources provided for mental health & well-being.
  • BetMGM is a joint venture between MGM Resorts International & Entain Plc, headquartered in New Jersey & founded in 2018.