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Beyond Sunshine: New PulteGroup Survey Highlights What Matters Most to Homebuyers in Their Next Chapter

PHM
  • A PulteGroup survey of 1,330 prospective homebuyers at or nearing retirement age reveals distinct priorities between those still working & those already retired regarding out-of-state moves.
  • Among working respondents considering relocation, 62% cite weather & climate as a top reason, followed by affordability at 47% & proximity to family or friends at 35%.
  • For retired respondents, proximity to family or friends carries equal weight with weather & climate, with 45% selecting each as a leading consideration.
  • Florida leads relocation preferences at 25%, followed by South Carolina at 19% & North Carolina at 17%, with these three states accounting for 61% of selected destinations.
  • Nearly three-quarters (74%) of respondents with children say proximity to their children or grandchildren is a primary or important factor in their next home purchase.
  • When choosing a community, 62% prioritize built-in activities, social opportunities, & a sense of community, surpassing safety & proximity to healthcare.
  • 48% of respondents look forward to more travel & new experiences, while 48% seek a stronger social life & sense of community.
  • Low-maintenance living is the top home consideration for 59% of respondents, followed by affordability & financial peace of mind at 48% & resort-style amenities at 39%.
  • 96% of respondents expect their next home to be where they spend their retirement years.
  • PulteGroup is expanding its lifestyle-focused communities in the Southeast, including new developments in Florida's Panhandle & Tampa, & large-scale projects in the Carolinas like Carolina Ridge & Del Webb Point Hope.