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GlobeNewswire·

BigCommerce B2B Edition Supports Orangetheory Fitness Franchisees

  • Commerce.com (Nasdaq: CMRC) announced that Orangetheory Fitness has migrated its franchisee ordering portal to the latest Buyer Portal in BigCommerce B2B Edition.
  • The update simplifies ordering for Orangetheory's 1,300+ global studios, granting studio owners enhanced visibility into order status & improved self-service account management.
  • The implementation was executed by StrikeTru in collaboration with the BigCommerce B2B Edition team.
  • Connie Walsh, vice president of global supply chain at Orangetheory Fitness, stated the portal provides a scalable foundation to support network evolution.
  • New tools allow studio owners to independently manage accounts, orders, pricing, & invoices, reducing routine task time.
  • Lance Owide, vice president of B2B products at Commerce, confirmed the system enables new studio onboarding & offers future scalability for features like custom account structures & quoting.
  • StrikeTru principal consultant Vik Gundoju noted the pre-built BigCommerce tools allowed the team to focus on tailoring the experience to specific buying needs rather than building basic features from scratch.
Company
Commerce.com, Inc.
Keywords
Nasdaq:CMRC, Commerce.com, Inc., #Commerce, #CMRC, #BigCommerce, #B2B