PR Newswire·Nov 10, 2026, 8:00 AM ET

Birds Eye Helps Americans Bring Thanksgiving to the Table as Holiday Meals Continue to Evolve

Birds Eye, owned by Conagra Brands, promotes frozen vegetables to help consumers prepare Thanksgiving meals amidst busy schedules, tight budgets, & crowded kitchens.
Frozen vegetable sales peaked during Thanksgiving week last year, rising 22% above average weekly sales, while Birds Eye sales increased nearly 34%.
In the four weeks leading up to Thanksgiving 2025, frozen vegetable dollar sales grew 7.9% to $393.2 million, with Birds Eye sales jumping 12.7% to $96.6 million.
Vegetables appear in 33% of Thanksgiving dinner occasions compared to 22% of non-Thanksgiving meals, showing an 11-percentage-point increase.
Nearly one in five Thanksgiving meals includes convenient heat-and-eat foods, a category that encompasses frozen vegetables.
Birds Eye frozen sweet potato sales in the month before Thanksgiving were nearly 175% higher than the brand's average four-week sales for the year.
Popular Birds Eye products for the holiday include Steamfresh Diced Sweet Potatoes, Oven Roasters Sweet Potatoes, Carrots & Red Potatoes, Loaded Mashed Potatoes, Cut Green Beans, ULTIMATE Cheesy Broccoli Mac & Cheese, & Steamfresh Super Sweet Corn.
Conagra Brands, headquartered in Chicago, generated over $11 billion in fiscal 2026 net sales.