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GlobeNewswire·

BLACK PEARL Partners with Getty Images and Canon to Launch Latest 'Culture@' Campaign

GETY
  • BLACK PEARL launched its new Culture@ storytelling campaign in collaboration with Getty Images & Canon U.S.A. on Dec. 02, 2025.
  • The campaign spotlights the intersection of fashion, sustainability, & cultural identity through photography by The Tyler Twins.
  • Featured cultural figures include Jack Dylan Grazer, Tati Gabrielle, Sebastian Chacon, & BLACK PEARL founder Samata Pattinson.
  • Campaign portraits are displayed on the Midtown Financial building in Times Square through Dec. 09, 2025.
  • Getty Images captured high-end portraits using Canon cameras & lenses for exclusive distribution via gettyimages.com.
  • Canon U.S.A. serves as the sponsor providing cutting-edge imaging technology to support the initiative.
  • The initiative aims to preserve cultural diversity by documenting stories behind cultural garments & addressing themes like race, identity, & socioeconomics.
  • Samata Pattinson emphasizes that sustainability involves people, identity, & belonging beyond just materials or production.
  • Getty Images & Canon U.S.A. executives highlight the power of imaging to tell transformative stories honoring global heritage.
  • Campaign portraits highlight specific heritage narratives: Grazer (youth-driven American ease), Chacon (Ecuadorian-Colombian roots), Gabrielle (Korean & African American identity), & Pattinson (British, West African, & African American narratives).
  • Media contacts for BLACK PEARL, Getty Images, & production credits are listed in the announcement.