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Blockbuster Rolls out the Blue Carpet for DreamWorks Animation’s Rise of the Guardians Merchandise

ENGLEWOOD, Colo.--(BUSINESS WIRE)--Blockbuster L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), and DreamWorks Animation SKG, Inc. (Nasdaq: DWA) have an alliance to promote the upcoming 3D movie Rise of the Guardians through an exclusive sweepstakes and special merchandising program. Blockbuster is hosting a “legendary” Scratch & Win Sweepstakes from now through December 31st. The entertainment destination is also retailing exclusive Rise of the Guardians memorabilia, along with DreamWorks Animation movie titles such as franchise favorites Shrek and Kung Fu Panda. Rise of the Guardians comes to U.S. theaters in 3D today.